Betsy Johnson case study and brand value

I. Betsey Johnson Brand ReviewBetsey Johnson a.k.a ?The Queen of Funk,? is 1 of the few designers today who has avoided the right smart toward consolidation, and owns the majority of her business. Betsey Johnson?s versatility and her undeniable ability to change with the times, spell still being true to her vision, may be her superlative talent. A. Product DescriptionWith over 45 stores worldwide, Betsey Johnson?s designs have a global reach. She has continued expanding her clothing line and is recognized for her versatility, patch still being true to her vison. B. Logo, Tagline, & PresentationBetsey Johnson as inconvenience brand marks, Betsey Johnson and Betseyville. The original brand logo is the classic righting of her form in a dramatic wild font and ordinarily a hot pink color. The second logo, BetseyVille by Betsey Johnson, has a more feminine flow with it?s cursive font, in either black or hot pink coloring. AShe a great deal will use a picture of red lip s puckered up and ready to kiss, along with her design of hot pink, cartoon like, roses. As for her personal tagline, it is ? The Queen of Funk.?, except for the brand the is no take away tagline used, but a optic message is sent by means of her unique style and artistic detail. When some one is eroding a Betsey Johnson, it?s not hard to recognise and the wearer carries a certain confident persona in her strut.

The visual instauration of the brand is dramatic and bright. It has steered away from the usual conformities of mould and turns it?s customers into life-size dolls. In store the brand is eclectic, bu t organized. changeable and capricious, a c! elebration of exuberance. Froth, embellishment, detail and sexiness draw off the clothes, which arsehole range from pink tulle ballerina skirts to silver micro-minis, floral-patterned alloy gird tanks and embroidered... If you want to get a full essay, lay out it on our website: BestEssayCheap.com

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