Integrated Marketing Communications Programme for the Ashcroft Essay

Integrated Marketing Communications Programme for the Ashcroft International Business School at Cambridge and Chelmsford - Essay ExampleThese campuses attract not only students from the East of England but also in mainland Europe. With its commitment in making the higher education accessible to all, the university is tapping the global market by creating an drawn-out network of contacts with several institutions across the world.In line with the continuously changing challenges in the market environment as well as the increasingly smashed competition within the local and internationalistic school industry, the university has to put in extra effort in strengthening its existing marketing communications programme.This instruct will discuss about the proposed strategy for the AIBSs market segment, the characteristics of the student body, multi-cultural issues, and the chosen cost of methods using several communication methods. Another highlighted topic is the immenseness of measuri ng the effectiveness of each marketing communications used. Comparing the proposed strategy with the ones used by a similar establishment would be useful in determining the possible outcome of the proposed strategy.The market segment of AIBS includes international students planning to enrol in business related courses. The current market of AIBS has a keep down of 3,000 undergraduate, postgraduate, and professional students. AIBS employs oer 80 full-time professional teachers to handle the students. The students were given the option to study on a full-time or part-time basis. Among the 3,000 students, 2,000 be foreign or international students coming from more than 100 different countries worldwide.3 Working students are composed of 20% of the total population.Based on UKCOSAi statistics regarding the international students in UK Higher Education (HE)ii, there are a total of 268,295 international students all over England accounting for a total of 84.26% all over UK. Among the 26 8,295 international students, 13% or 34,878.35 students are